Thank You + HSII Photos!

Monday March 23rd, 2009 at 12:16pm

We would like to thank everybody who attended How Sweet It Is on Saturday! We had a blast putting the event together and we hope you had even more fun this past weekend at the show.

In the meantime, we've posted photos from How Sweet It Is in the galleries for everyone to check out. There were tons of cameras at the event on Saturday, so if you have photos let us know and we'll link to them from here!

To address the capacity issues, the fire marshals closed the doors to the Citrus building because they felt there was a safety issue. During an event, if the fire marshal determines there are too many people in any of the buildings, it is their decision to close the doors and refuse to allow more people to enter. We apologize to anyone who came and could not get into the Citrus building to see their favorite DJ, we are as unhappy about it as you are. However, when the fire marshal decides to control entry to a room, we have to comply.

The main concern was not that there were too many people at the event, but that people were choosing to sit on the floors of the dance areas instead of dancing. People sitting on the floor took up the same space that three or four standing dancers could have enjoyed. Not only does sitting kill the vibe and fragment the dance floor, it keeps others from getting to hear their favorite artists.

We are increasingly frustrated by this trend of people taking up dance floor space by sitting down and we've already taken some steps to address this problem. We placed prominent messages on the event guides distributed at How Sweet It Is discouraging people from sitting on the dance floors and even went so far as to have security circulate in the crowd and make people who were sitting down get up and move. We are now coming up with new ways to reverse this trend and will be trying some different approaches at future events.

Thanks again to everyone who came to How Sweet It Is - we'll see you next time!

Timeslots + Map Are Now Available!

Thursday March 19th, 2009 at 11:36am

The full schedule and site map for How Sweet It Is are available now! We can't wait to see everybody on the dancefloor this Saturday at the NOS Events Center!


Temple of Imagination
2:40AM - 4:00AM Fedde Le Grand
1:30AM - 2:30AM Booka Shade
12:00AM - 1:20AM Judge Jules
10:45PM - 12:00AM Cosmic Gate
9:30PM - 10:45PM Donald Glaude
8:30PM - 9:30PM Mr. White
7:00PM - 8:30PM Joaquin Bamaca

Garden of Eden
2:30AM - 4:00AM Doc Martin
1:00AM - 2:30AM DJ Sneak
11:55PM - 12:55AM Kraak & Smaak
10:15PM - 11:45PM Charles Feelgood
9:15PM - 10:15PM Jason Blakemore
8:00PM - 9:15PM Wally Callerio
7:00PM - 8:00PM Cyrus

Bassrush Dome
2:45AM - 4:00AM Chase & Status
1:15AM - 2:45AM Shy FX
12:15AM - 1:15AM DJ SS
12:00AM - 12:15AM Killa Kela
11:00PM - 12:00AM Bailey
10:00PM - 11:00PM Kenny Ken
9:00PM - 10:00PM Influx UK
8:30PM - 9:00PM Greenlaw
7:00PM - 8:30PM Subflo

Moonstruck Stage
10:45PM - 12:00AM Wobs, Nonfiction & Josh Billings
9:45PM - 10:45PM Brett Ballou
8:30PM - 9:45PM Big Cee & Slick Dada
7:00PM - 8:30PM Wobs, Nonfiction & Josh Billings

A Sneak Peek At The How Sweet It Is Stage Designs

Wednesday March 11th, 2009 at 3:44pm

We're hard at work putting the finishing touches on all the production and extra decoration plans we have lined up for How Sweet It Is and we'd thought you might want to get a glimpse of what's in store for next Saturday. We've decided to release some of the blueprints for three of the four stages at How Sweet It Is to give everybody an idea of the kind of dazzling light shows we'll have in place in the three main areas - check out the links below to see the plans!

Follow us on Twitter!

Monday March 2nd, 2009 at 1:09pm

Insomniac is now on Twitter! Make sure to follow us because we're planning on using Twitter to do some pretty cool interactive things during How Sweet It Is. Not on Twitter yet? Sign up here!

Vote for Insomniac Events at the IDMAs!

Monday February 23rd, 2009 at 11:03am

Insomniac Events has been nominated in the Best Event Promoter category at the 24th annual International Dance Music Awards and we need your vote! The awards ceremony is part of the annual Winter Music Conference taking place in Miami, FL from March 24th to 28th and the winners are decided by you, the nightlife public! Make sure to cast your ballot before the polls close on Friday February 27th!

Welcome to the Official Website for How Sweet It Is!

Friday February 20th, 2009 at 10:45am

As you can tell, the How Sweet It Is website is now live and open to the public! This site is your official source for all things How Sweet, so make sure to check back often for news, updates, and all the info you need to make your HSII experience a truly memorable event. While you're here, don't forget to check out the lineup of artists, buy your tickets in advance, get all the location details and event info, or contact us if you have a question not answered on the site. We can't wait to see everybody on Saturday March 21st when we unite as One Tribe for How Sweet It Is!